Jump to content
  • Welcome to the eG Forums, a service of the eGullet Society for Culinary Arts & Letters. The Society is a 501(c)3 not-for-profit organization dedicated to the advancement of the culinary arts. These advertising-free forums are provided free of charge through donations from Society members. Anyone may read the forums, but to post you must create a free account.

Coca-Cola's beer-tasting, low-alcohol drink


beans

Recommended Posts

Which forum? Beer? Soft Drinks? In the News? Japan? Well, move as needed, but here's a Kyodo news story right here.

Coca-Cola apparently wants to make up for flagging consumption of soft drinks by diversifying into the low-alcohol beverage market with a malt beverage containing less than 1% alcohol, they said.

Call me crazy, but these things never seem to taste very good. :huh:

Link to comment
Share on other sites

Is this "malt beverage" as in lite beer, or "malt beverage" as in those Smirnoff Ice things? If the latter, it could taste okay, I guess. But 1% alcohol is kind of weird: why even bother making it alcoholic at all?

Edit: Crud. Posted without seeing that there was a link, which answers those questions. But I do like the name of the other "beer-tasting" beverage: "Barbi Can." Perfect for appealing to the under-12 market; I applaud their foresight.

Edited by Andrew Fenton (log)
Link to comment
Share on other sites

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...