Costco is making sure their major loss leader, their rotisserie chicken, has a secure future.
"It's only $4.99. But Costco's rotisserie chicken comes at a huge price"
It's a lengthy read but I found it fascinating to learn of the steps they are taking to make sure the price remains unchanged and to cut out the middleman/persons and become directly involved in growing their own chickens.
I can attest that I am a fan of their rotisserie chicken and won't even look at the rotisseri