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The Michelin guide


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From an article in the Financial Times.

The first edition of the Michelin guide was launched in 1900 to help motorists in France to find a decent hotel and a good restaurant as well as a garage to repair their cars or change a tyre while touring the country. In those days there were no motorways and only 3,500 cars on French roads. It proved a brilliant initiative that gave Michelin a head start in the guidebook and road map publishing business.

Interesting short article.

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