I am sorry if I have created suspicions, but I must say that: The web site has just been launched (Jan 06) as a Restaurant Guide and a friend of mine helps in the development of it. The trattoria Da Aldo is owned by an Italian that has been there for the last 30 years (The only real Italian in Soho).I eat there often and as far I know don’t pay for the listing. it is in the listing just because it is a Real Tipical Italian Trattoria that you don't find anymore in Soho (London) I also must add that I personally dont trust written guide too much, but others don't have to do the same. To avoid suspicions, may I should have said I read BettaTable London eating London eat