I think you have hit the proverbial nail on the proverbial head. If "Madison Avenue" thought that there was a wine market (or any other market) for one eyed, one horned, flying, purple people eaters there would be a wine specifically marketed to them. Luckily for "Madison Avenue" there are just enough folks who fall for their marketing schemes to make them work and inundate us--the public--w/ every type imagineable. ← "Women for Winese (www.womenforwinesense.org) has been eduating women on the topic of wine in focused but fun monthly programs held through-out the US. I am the National President (volunteer) and can speak highly of the quality of the programs and equally highly of a wonderful sense of community that is developmed in the course of leaning about wine. Leslie was a board meber of the Napa Sonoma Chapter. We will be holding the first National Women's Wine Competition directly addressing the preferences of women wine drinkers. More on this as it developes. This organization has been around since 1990. We ahve Chapters through-out the US. The women I know take wine appreciation very seriouly, wanting to increase their knowledge and meet other wine lovers. They appreciate learning in a primarily female environment. Their preferences for certain wines is not apparently different from male counterparts, but I have noticed that ultra fruit forward or tannic wines are generally not the most favored. Nor are sweet wines, that are not supposed to be sweet. Balance and finesse seem to be apprciated over power. But this will be more apparent when we complete our competition. I have just released my first wines and have noticed that women are particulariy drawn to them, as the tannins are very supple and the nose extremely fragrant. Women always comment on this supple character more than men do. " G
