Darwinfish

Is Campari a liqueur? I'm a big fan of Campari and soda on hot days. My favorite cocktail to accompany Italian food is a Negroni: equal parts campari, red vermouth and gin, shaken and served up in a chilled glass. It's true what they say about Campari: you have to try it three times before you like it. It still tastes like cough medicine, but in a good, refreshing sort of way. What does Poire William taste like? Is it sweet like a cordial, or strong like an Eau-de-Vie?