You folks must remember the original label on Pine Ridge's Chenin/Viognier blend, the one with the central 'cartouche' enclosing the letters "TSIFG". Supposedly, it stood for the insider's verbal code for a hugely overperforming inexpensive wine: "This Sh** Is F****** Great!". That label lasted at least two or three vintages before someone clued them in. Or how about the Kenwood Artist's Series label with the nude painting that was utterly rejected by the BATF in 1975, but allowed in 1997? Or the 1993 Mouton with the 'nude' label, a few cases of which arrived in the US, to the complete consternation of the BATF, who allowed only blank labels to be shipped subsequently? This after the label design had been known for TWO YEARS in advance?? But now, Fat Bastard, Old Fart and Old Tart are just fine. I think they're somewhere between clueless and incompetent.
