I'm almost scared to post this, due to negative bashers, but I will against my best judgment. I worked at BK in High School 13 yrs. ago for about 2 years. Made the best friends of my life and had fun in the process. I agree with the general opinion that a great deal of americans are heavier than we should be and eat way too many processed foods. I also agree that the amount of time we have to spend working to support our families (this should be the issue, not what fast food we eat, ) allows us little time to cook the healthy foods our families needs to thrive. I support burger king in their effort to provide healthier good-tasting alternatives to the usual double cheese burger with sized up fries and cokes. Maybe this is what Rick Bayless and others are trying to support. There are better options out there even if your too busy to cook. Maybe It's not such much whether you are a sought-after professional chef - but trying to support a more open-minded, tastier, and healthier way of serving better food to your family. Just my guess!