Looks great in a glass but its too sweet for me. This is really a cocktail mixer in disguise that just absolutely exploded in terms of sales. Currently ranks number 44 on the top 100 alcohol brands sold in 2002, it entered at 44 which is near impossible whilst outselling some major brands. I think Hpnotiq will still be in the top 100 this year (maybe 80-100) but the sales have peaked, by 2004 it will not be in the top 100 brands sold, similar to what happened to Brilliant Vodka, that vodka sold based on the shape of the bottle and the shot glass that came on the top of it.
