Well I had to try it...
Front section is 'gastronomia', you can buy Italian produce or sit for a cappuccino or glass of wine, rear section is the restaurant. When the weather allows there will also be an outside area. Open for Sunday lunch.
As expected, very simple Italian cuisine, excellent ingredients, very authentic, for me personally almost moving as I found true Italian flavours combined with the professionalism of somebody who's worked in the UK for decades, the end result being (sad to say, but true) that I ate and felt better than in 90% of Italian trattorie.
Kind prices: primi (e.g. artichoke tagliolni) at £8, a main of polpette (meatballs) at £5, a main of salsicce (sausage) with side vegetables £8, a generous side of sauteed sprouting broccoli at £3, desserts (tiramisu, cannolo) £3, espresso £1.60.
We had:
Vitello tonnato. I know that many Brits find this disgusting but if you tolerate it, be advised this is a very fine example

, the veal melting in the mouth, the sauce intense but not overwhelming, the capers adding that extra dimension, a fine example of that balance which is, in spite of what some people believe, the hallmark of Italian cuisine. (£5)
Tagliatelle with artichokes. Tagliatelle, like most pasta, is made at Latium and cooked similarly here. Since at Latium you eat one of the best pastas in London...and here it costs £8, draw your own conclusion.
Salsiccia with sproutng broccoli. A true Italian salsiccia, aromatised with fennel, hearty and gentle. (£8).
Polpette al sugo di pizzaiola. Accompanied by generous and excellent tomato sauce, I am not sure exactly what mix they put it in, certainly some pork and some cheese. Wonderful.(£5).
Tiramisu and Cannoli also were as they should be and would pass grandma's test.
For the bread, they imported a specialist breadmaker (a human, I mean) from Italy, and the results are apparent. The focaccia is light as air and superb, all bread in fact have great lightness and springiness, and flavour. He is still struggling with the different temperature, water, and humidity conditions so that the most sensititive type of bread, the 'rosette', still does not come out with the typical 'void' inside, but he's working on it...
The wine prices, ohmygod, are simply eye-popping so low they are, completely out of line with London markups (this was the fourth day of opening and I'm not sure how long it will last!). I saw a 'Giulio Ferrari' Riserva del Fondatore Metodo Classico (Italian champagne method bubbly) at £87 when it goes for about £60 from UK distributors!! I saw Barolos and Chiantis for prices you pay in restaurants in Italy (i.e. no more than than half of what you pay in London). If you like wine and Italian wine in particular, just go, really, as the list (still under construction) is very interesting and you'll find bottles you've probably never seen before, in a price range from £15 to £150.
Edited by Man, 11 February 2012 - 01:16 PM.