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molto e

El Bulli Influence

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Chef Andres,

Can you discuss the history of your background with Chef Ferran Adria and his team? Some of the cuisine at Minibar has nuances of the cuisine of "El Bulli". I think that I read that Chef Adria had wanted you to open the first El Bulli in the United States... is that true?

Thank You,

Eliot Wexler


Edited by molto e (log)

Eliot Wexler aka "Molto E"

MoltoE@restaurantnoca.com

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Chef Andres,

                    Can you discuss the history of your background with Chef Ferran Adria and his team? Some of the cuisine at Minibar has nuances of the cuisine of "El Bulli". I think that I read that Chef Adria had wanted you to open the first El Bulli in the United States... is that true?

Thank You,

Eliot Wexler

Well Ferran and Albert Adria are like brothers to me....I was there when I was very young more that 20 years ago.........So for me their story is very close to my heart........I will say that MINIBAR is that restaurant in America.......

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Well Ferran and Albert Adria are like brothers to me....I was there when I was very young more that 20 years ago.........So for me their story is very close to my heart........I will say that MINIBAR is that restaurant in America.......

Thank you for your reply!

What position did you hold at El Bulli and for how long? When you say that MINIBAR is that restaurant in America, I take it you mean in style. Do you currently have a "formal relationship" with the "El Bulli" team?

Thank You,

Eliot


Edited by molto e (log)

Eliot Wexler aka "Molto E"

MoltoE@restaurantnoca.com

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      Anyone who's eaten Grant's cuisine at Trio knows that he is intensely concerned with food and the optimal ways to prepare and serve it. His dishes innovate in flavor; they challenge, tease and delight the senses. But Grant is also driven to innovate in service and technique, constantly seeking new vehicles to deliver sensations to the diner. He works closely with a trusted collaborator, Martin Kastner of Crucial Detail in San Diego, CA to create original service pieces for many of his dishes. And as Grant has searched for additional ways to expand the continuity of the dining experience, it has become clear to him that it starts before the diner even gets to the restaurant's front door.
       
      According to Grant, "You can pull it back as far as you want. The experience is going to start before someone even picks up the phone to make a reservation to this restaurant. It's going to be about their perceptions; why are they picking up the phone to make a reservation? What did they see? What did they read? What's leading them up to that point? They call to make a reservation, that's another experience. The drive to get to this neighborhood is another experience. The minute they open their door and take one step out of their car, now they're surrounded by another experience."
       
      Advancing the functional elements of how food is served is an innate part of the cooking process for Grant, who seeks to render the traditional boundaries of dining obsolete. When asked what he will be able to accomplish at Alinea that he couldn't accomplish at Trio, Grant says, "the obvious is to create the container in which we create the experience. I think that's the very exciting thing for me that I've never been able to have a part in." For Grant, a restaurant's physical space represents the ultimate container and the ultimate personal challenge. The result should break new ground in the world of fine dining.   Grant and Nick are intense and competitive. In both their minds, "crafting a complete experience" is the primary focus of Alinea. According to Nick, "the whole idea is to produce an experience where the food lines up with the décor, which lines up with the flow through the restaurant and from the moment you get, literally, to the front door of the place and you walk in, your experience should mirror in some respects--and complement in others--the whole process you're going to go through when you start eating." Grant takes it a step further. "It's about having a central beacon from which everything else emanates and therefore, it's seamless. The whole experience is crafted on one finite point and if everything emanates from that point, then there's no chance that the experience can be interrupted."
       
      The search for Alinea's space further reflects not only their shared philosophy but also their separate intensities. Says Nick, "One of the things we felt really strongly about, and we both came to it, was that we wanted it to be a 'stand alone' building because if you're in something else you can't help but take on some of that identity. And it's really difficult to find the right size building in the right kind of location, with the right kind of construction that was suitable for the identity of Alinea."
      Nick and Grant drove down every street within a chosen geographical band, armed with a giant map and a set of green, yellow and red markers. Once they had found a set of acceptable streets, they asked a realtor to show them every space available on them.
       
      "Once we did find the building," says Grant, "whichever space we would have chosen, we would have analyzed and considered each different aspect to provoke a certain emotion, a very controlled emotion depending on how we wanted it arranged. But I also think that we wanted the neighborhood to feel a certain way, the street to feel a certain way. Is it like Michigan Avenue where I have people 4-deep, walking straight down the sidewalk, non-stop, all day and all night or is it more of a tranquil environment outside? All those things were spinning around and once you identify the golden egg, then you have to go find it."
      While they would probably never admit it, each innovation, each step they take together in building their venture serves as yet another a opportunity for the Alinea team to challenge the restaurant's competitors. Their attention to all the details provides countless opportunities to distinguish Alinea from other restaurants.
       
      Here the two men can share in the creation, combining their diverse skills and experiences into a unified and shared vision. Alinea will be their baby. They want it to be the best --not just the best food -- but the best everything. They even want the experience of calling for a reservation to be a memorable one.
       
      The Path From Here
      In that spirit, the Alinea food lab opens this week. Grant refuses to promote even one of his legendary creations to 'signature dish' status. Instead of populating Alinea's menu with previous favorites from Trio or 'trial' dishes that have been only roughly tested, Grant and his team will take six months to devise, develop and perfect the dishes and delivery modes that will appear on Alinea's opening menu. When the idea of maintaining a kitchen staff for six months before the restaurant's opening was presented to its investors, in spite of the additional expense, "it seemed like a no-brainer" according to Nick. Grant is an equity partner--a true chef/owner--in the venture and there is a solid consensus among all the backers about the priority of his vision.
      * * * * *
      In addition to being one of today's foremost chefs and culinary innovators, Grant Achatz is a long-time member of eGullet, and a lively, provocative contributor to our discussion forums. Read his March, 2003 eGullet Q&A here.
      Photos courtesy Alinea
       
      eGullet member, yellow_truffle, also contributed to this report
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