10 Cane Rum?

[elixirofthetropics]

Has any one heard of or tasted 10 Cane Rum from Trinidad? It claims to be made from "fresh pressed cane", and I saw it in Westminster, MD recently.

[SaintJames]

They also sell it here in Indiana. I bought a bottle and I have to say that I do not think it is worth the $37 I had to pay for it. It is a very different tasting rum in my opinion (which may not be quite the best opinion, as I have only been drinking rum for about a year now). The bottle is interesting, the marketing of the product was great, the taste is unique, but I'd say try it in a bar, don't buy a bottle unless you can get it cheaper than you can here in Indy.

[Sneakeater]

http://forums.egullet.org/index.php?showtopic=66221

[Bill Poster]

Super premium vodkas have had success in the on-trade, so I guess someone thought to come up with the white rum equivilent.

The bottom line is that overall success will have to come from the off- trade.

I really don't get the marketing of this rum at all.