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Rebel Rose

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A new online wine business, MyWinesDirect.com, says they let their customers screen the final selections. From their press release:

Because people tend to buy wine based on recommendations from trusted

friends, MyWinesDirect.com employs a unique approach to choosing its

selection:  it lets customers decide which wines to sell. Every 4 to 6 weeks,

the company gathers different groups of customers together across the country

and asks them to taste a group of wines from small- and medium-sized producers

that are not readily available in the marketplace. If the panel likes a wine,

the website sells it. If not, it's sent packing. It's power to the people,

vino style.

What do you think? Will this idea be a hit?


Mary Baker

Solid Communications

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