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Chateau Pavie

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There is an article in today's WSJ about Chateau Pavie and the extensive mareting efforts the proprietor has undertaken. I think we can all agree that the following winemaking practice is what put the wine ahead of its competition:

With Mr. Rolland's guidance, Mr. Perse replanted entire sections of his vineyards and pruned vines to produce fewer but more intensely flavored grapes. He built a high-tech cellar with temperature and humidity controls. He piped in soothing music to help the wine "sleep."[/QUOTE]

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