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Americans are picky eaters

John Whiting
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JennyUptown

JennyUptown

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I think this has very little to do with "wanting to feel special."

From a marketer's perspective... This is all about creating a market. Very similar to when products that don't actually go bad suddenly get "freshness dating." Anything to make you need more of a product and more frequently. Instead of just being able to choose between vanilla, chocolate and strawberry, suddenly it's "hubby likes Chocolate Fudge Brownie and so do I, but I'd rather One Sweet Whirled so I'll just buy both."

Just my two cents.

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