Wine pricing ?

[chopper]

The mark-up policies applied by some "restaurateurs" on certain easily available wines seems to be cause for some heated debate here in Canada and I am sure in the U.S. .

As a former beverage manager, how would you describe a "reasonnable" wine pricing system, applicable to readily available products ?

This pricing scheme would not apply to exclusive products or rareties of course; but how much becomes to much in your opinion ?

Thank you

[Andreawine]

I would love to see retail plus a modest "corkage" margin - $15 bucks?

What do you think? I think the excessive markups aren't justified because hey DON'T improve your bottom line if they deter wine sales (and they do).

A