14 hours ago, ElsieD said:I see Costco has started carrying it. A question that has often baffled me is why would anyone buy it 2 months before Christmas? Do you freeze it? If so, why not wait until a day or two before Christmas so it's reasonably fresh? Assuming it hasn't sat on a store shelf for weeks, that is.
So we can EAT it. We don't consider it only a Christmas bread, but a breakfast and tea bread. I remember a French hostess near t4e Italian border serving us panettone at breakfast during the summer.