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"Ethical" Brewdog toxic workplace and "apology"


adey73

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I've read a few allegations and disputes in the American craft brewing news about macho "bro"  culture, in recent months.

 

Now the Scottish brewery whose PR quickly capitalised on Boris Johnson's senior advisor Dominic Cummings travelling from London to Barnard Castle for a claimed eye test, (while everyone else was in lockdown and the elderly were dying in care homes) swiftly launched a beer to celebrate such hypocrisy called  'Barnard Castle Eye test' https://www.brewdog.com/uk/barnard-castle-eye-test 

 

This week however former and current employees signed an open letter highlighting the companies array of low quality manoeuvres all in the name of their Espirt de Corps "Beer, People and Planet....   

 

 

 

 

But in response 'The Tsar didn't know'

 

https://www.instagram.com/p/CP-2JyiJtvb/?utm_source=ig_web_copy_link

 

Edited by adey73 (log)
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Never had their beer... nor have I noticed it in shops near me... but I'll make a point of avoiding it, I guess, if I ever come across it.  This letter does make them sound like a nightmare employer-- orders to break laws, then active attempts to blackball folks who quit over it... If that's true, they're awful people.  If it is not true, this is at least going to throw a wrench into their current capital raise (that I have seen aggressively advertising on Facebook).  

Edited by cdh (log)

Christopher D. Holst aka "cdh"

Learn to brew beer with my eGCI course

Chris Holst, Attorney-at-Lunch

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They make the best no/minimal alcohol beers I've tasted. Politically it's always dodgy when millionaires speak out for the little people, but then again it's better than standing up for the super-wealthy. I'm sad to see the original letter.If it sparks change, that would be wonderful.

 

 

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On 6/13/2021 at 5:08 PM, Kerala said:

They make the best no/minimal alcohol beers I've tasted. Politically it's always dodgy when millionaires speak out for the little people, but then again it's better than standing up for the super-wealthy. I'm sad to see the original letter.If it sparks change, that would be wonderful.

 

 

yeah the beer is pretty good. And they are so sharp on the marketing, shame what was apparently happening behind the scenes.

 

They have installed a new chairperson.... but the gesturing against the giants of the brewing industry is at best unsustainable when you have your very own, 

"Managing Director of Brewdog Shareholder TSG Consumer Partners".

 

Maybe it's time for an honest rebranding of their best selling IPA from "Punk" to the more accurate name "Tory".

 

https://dailybusinessgroup.co.uk/2021/06/brewdog-installs-chairman-to-quell-fear-furore/

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  • 2 weeks later...

Brewdog has struck again!

 

their promotion of 10 winnable Willy Wonka style gold cans are actually plated brass 🤪

 

https://www.bbc.co.uk/news/business-57650685

 

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