Helen Rosner weighs in...The Ethics of a Deepfake Anthony Bourdain Voice
QuoteTo craft the film’s narrative, Neville drew on tens of thousands of hours of video footage and audio archives—and, for three particular lines heard in the film, Neville commissioned a software company to make an A.I.-generated version of Bourdain’s voice. News of the synthetic audio, which Neville discussed this past week in interviews with me and with Brett Martin, at GQ, provoked a striking degree of anger and unease among Bourdain’s fans. “Well, this is ghoulish”; “This is awful”; “WTF?!” people said on Twitter, where the fake Bourdain voice became a trending topic. The critic Sean Burns, who had reviewed the documentary negatively, tweeted, “I feel like this tells you all you need to know about the ethics of the people behind this project.”
QuoteSetting aside questions of technological ethics, the artificial voice may trouble people in large part because of the close connection they feel with Bourdain—what psychologists call a parasocial relationship.