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liuzhou

Fast Food Localisation

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 Successful, global  fast food chains, as we know, localise their food to the particular territories they operate in. I though it may be interesting to see some examples.

 

Pizza Hut, here in China, is currently offering this.

 

pizza.thumb.jpg.7afc4930598058e889e2d5f0b6f9e330.jpg

 

The 'headline' reads "Nine Tastes Together" and the sub says something like "China Come Together". So, it's a gastronomic trip around China.

 

The 9 sections of the pizza are (L-R, Top- Bottom):

 

  1. Xinjiang Cumin Lamb (Mutton)
  2. Shaanxi Cured Beef
  3. Harbin Red Sausage
  4. Sichuan Gongbao Chicken (Kung-Po Chicken)
  5. Beijing Duck
  6. Shanghai Fried Shrimp
  7. Yunnan Mushrooms
  8. Macao Roast Pork
  9. Cantonese Char Siu

 

Did I eat it. Certainly not. Sounds and looks terrible!

 

What have they come up with in your neck of the woods?

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I actually don't think that "pizza" looks too bad.....maybe because it's 3 in the morning here and I have the worst flu/cold or something that I've had in years and I'm high on cough syrup..... xD  

 

I wonder if there is a sauce on there?  Also, I wonder if it truly comes out looking like that with everything in those perfect sections.

 

Come on, Liuzhou, take one for the team and order one :D

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41 minutes ago, Shelby said:

I wonder if it truly comes out looking like that with everything in those perfect sections.

 

 

If it does, it'll be a first.

 

41 minutes ago, Shelby said:

Come on, Liuzhou, take one for the team and order one :D

 

I have standards. Astonishingly low standards, but standards nonetheless.


Edited by liuzhou (log)
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Well we have biscuits available from McDonald's here in the South, and I think @rotuts or perhaps someone else located more northerly has said they are unavailable up there. That is nothing like the weird manifestations of pizza that seem to come out of Asia, though. Corn on pizza, really? and it seems very popular. :S

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1 hour ago, Thanks for the Crepes said:

Corn on pizza, really?

 

Yeah! Corn on everything. I hate corn!

I've given up eating any kind of pizza in China. They have no idea what it is. Even when I insist on no corn. I get corn! I lied and said,

"I am allergic to corn and I will probably die from analectic shock if you serve me even one tiny fragment, then my family will sue you for everything you will ever earn in your miserable life,"  I claimed

 

 

"Oh, you mean you only want a little corn."

 

No!  I want zero corn. Less than zero"

"Maybe you prefer a durian pizza slathered with ridiculous amounts of sweet Japanese mayonnaise, instead"

 

At that point, Yum Foods! and I parted company. I mean "Yum Foods!"? Apart from being a blatant lie, does anyone over 11 years-old use"yum" as a real word?

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3 hours ago, Shelby said:

Come on, Liuzhou, take one for the team and order one :D

 

I have some negotiations scheduled in Shanghai in two weeks. If it's still available I'll give it a try. I enjoy these "local" renditions, even if they don't compare with the real thing ...

 

And corn - yes, on basically every pizza in Japan, together with kewpie mayo (hello, Pizza-La) or on every pizza for my four-year old that I make for him ;)

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I can't help but picture an Asian tourist looking down incredulously at an artisanal Neapolitan-style pie and grumbling "I don't know what the hell you call that, but it ain't pizza!"

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11 minutes ago, chromedome said:

I can't help but picture an Asian tourist looking down incredulously at an artisanal Neapolitan-style pie and grumbling "I don't know what the hell you call that, but it ain't pizza!"

 

Make no mistake: a lot of people here are well acquainted with was is authentic in different European countries, because in cities like Hong Kong, Singapore, Shanghai or Tokyo you will find fantastic recreations of those dishes. And they value and appreciate it for what it is.

That does not mean that the mainstream flavour (and that is what the fast food chains are catering for) will demand for something else ...


Edited by Duvel (log)

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8 minutes ago, Duvel said:

 

Make no mistake: a lot of people here are well acquainted with was is authentic in different European countries, because in cities like Hong Kong, Singapore, Shanghai or Tokyo you will find fantastic recreations of those dishes. And the value and appreciate it for what it is.

Tgat does not mean that the mainstream flavour (and that is what the fast food chains are catering for) will demand for something else ...

 

Indeed. The best pizza I ever ate outside Italy was right here in town. The place was operated by a local who had lived in S. Korea for many years. S. Korea knows its pizzas. He had come home to semi-retire and made stunning pizzas (without corn or Kewpie).

 

No one bit. The place was near empty every time I went and, inevitably, after about a year it closed down. Three months later, Pizza Hut opened and there were long lines down the block to eat garbage. I wept.


Edited by liuzhou (log)
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10 minutes ago, Duvel said:

 

Make no mistake: a lot of people here are well acquainted with was is authentic in different European countries, because in cities like Hong Kong, Singapore, Shanghai or Tokyo you will find fantastic recreations of those dishes. And they value and appreciate it for what it is.

That does not mean that the mainstream flavour (and that is what the fast food chains are catering for) will demand for something else ...

 

Oh, I don't doubt for a moment there are Asian aficionados of Western food, just as there are Westerners with a deep expertise in - and appreciation of - Asian food. I was amused by the "reverse-purist" aspect of the whole thing, is all. 

 

In one of Neil Gaiman's novels the main character's mom recovers from cancer and wins the lottery, so she moves to China because she loves Chinese food. She left after a few months though, because the Chinese didn't do it properly. :P

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Interesting....

Just finished reading the Shake Shack book which includes recipes (meh) but more interesting to me was the philosophy and how they adapt their recipes to local areas.  For example they have a butcher make halal meats for the Doha and other middle east locations and rely on local distributers to put their spins on ingredients they use in various dishes.  As I was reading it Johnnybird asked if I had heard of them and if  I thought it was worthwhile to add the stock to our portfolio.  HELL YES!!!!!

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