9 hours ago, keychris said:
How does your product achieve this? Or do you simply mean better than mass produced bread?
By better we mean more flavorful, more tasty, more textured bread. Most supermarket bread (at least here in Europe) tastes like cotton.
By healthy we mean more appropriate levels of salt and lack of preservatives/additives and having the knowledge of what goes into the bread. For example in the Netherlands, where we live, a recent study found illegal amounts of salt in 'artisan' bread from many bakery chains. [Source]
By reducing the barrier to bread baking at home, we believe we help people to achieve better taste and health. Of course, the knowledge of knowing what you eat is invaluable for a healthy lifestyle mindset.
By the way, we estimate our loaf costs about 75 cents (ingredients and electricity/gas) whereas an equivalent loaf will cost 2.25 (Supermarket premium bread) to 5.00 Euro (boutique artisan bakery). So, we believe it is also quite economical in the long run.