Craft salad, what is it?

[joiei]

There is a new to Tulsa restaurant opening very soon.  They are claiming to be focusing on healthy lifestyles.  Basically they are a pizza and salad bar type of place.  What they are pushing is handmade pizzas and craft salads.  What is a craft salad?  Online i found a restaurant in Manila named Craft Salad: I also found out that Sizzler calls their salad bar Craft salad.  What makes it craft?  It's a salad bar  Are we going to be facing a whole bunch of places starting to call their salads craft salads?  Then I went to their nutritional page and realized that I probably will not eat there.  Most of the nutrient breakdowns were for what they called Mini size.  About one cup.  Very deceiving.  The soups were given in 6 oz portions which they called a cup.  I pay attention to the sources of fat,sodium, carbs, and am starting to pay attention to cholesterol.  I'm still wondering what the heck a craft salad is.  Is it a regional thing?  

 

 

 

Edited September 1, 2017 by joiei (log)

[LivingMCM]

Is it like "craft beer" and "craft cocktails", giving attention to small batches and carefully concocted items with high-quality ingredients?

 

I don't know how it started, but Sizzler seems to be taking credit for it:

https://www.sizzler.com/craft-salad

 

It seems to include trendy "foodie" ingredients such as quinoa and edamame.

[mgaretz]

Marketing....

[heidih]

Well if it is a salad bar - it seems more to refer that you "craft" it yourself?

[cdh]

Is this a reference to/ripoff of the Collichio Craft restaurants?  There's Craft, Craft Steak, WichCraft, etc... is Craft Salad related?  Or is the owner there playing fast and loose with trademark law?

[liuzhou]

2 hours ago, mgaretz said:

Marketing....

 

That's one way to put it. I have another.

 

So far as I know 'craft' has no legally defined meaning in trade description law in any English speaking territory, which means it is meaningless. Any industrial conglomerate could use it.

[pastrygirl]

37 minutes ago, liuzhou said:

 

2 hours ago, mgaretz said:

Marketing....

 

That's one way to put it. I have another.

 

 

 

Yeah, I was thinking much less ... polite

 

Mostly because salad isn't crafted, it's a bunch of ingredients.  Putting quinoa, edamame, activated charcoal, acai, and whatever other "superfoods" are trending on a salad bar isn't crafting anything.  Curating, maybe, but  that would still be silly.  Unless they bake their own bread from scratch, maybe they have hand-cut croutons.  To me, craft requires transformation.  Pouring bags of spring mix and cheese crumbles into hotel pans for people to serve themselves ain't it.