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DianaB

Cooking from Meal Kits (Hello Fresh, Purple Carrot, Gousto, and so on)

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I'm very curious now, especially about Chef'd. I've wanted to try cooking more fish for a while, but I'm super intimidated by it - from going out to buy good fish to picking a recipe, it just scares me for some reason. (I'll do all kinds of other stuff in the kitchen no problem, just fish makes my brain seize up. :) ) So a meal kit seems like a possible way to ease into it? They send the fish and all the Stuff and all we have to do is the prep work.

 

Anyone think the fish is good enough to be worth trying that? (I'm allergic to shellfish and don't care for salmon, so that's one reason why Chef'd looks interesting - they have a huge variety of fish dishes to choose from, where the subscription folks seem to do shrimp or salmon a lot.)

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20 minutes ago, Thanks for the Crepes said:

Here is what I see:

 

Odd. It is behind a paywall, now. But I read it just before I posted it and it was accessible. I do not have a subscription.

 

It was just saying that as a business model, it is financially non-viable. It demonstrated that the cost does not cover the contents, packaging, delivery and necessary marketing.


Edited by liuzhou (log)
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2 hours ago, liuzhou said:

 

Odd. It is behind a paywall, now. But I read it just before I posted it and it was accessible. I do not have a subscription.

 

It was just saying that as a business model, it is financially non-viable. It demonstrated that the cost does not cover the contents, packaging, delivery and necessary marketing.

 

Does the article comment on what the break-even price for meals should be?

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Just now, gfweb said:

Does the article comment on what the break-even price for meals should be?

 

I an also unable to reach it now, but as I recall, it suggested that Hello Fresh is working on a 2% margin - before including the cost of marketing and that without marketing their trade would decline rapidly in the face of competition from other food providers including traditional suppliers and newer rivals such as Amazon. . It didn't suggest a specific break even price.

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Im veery interested in how Amazon through WF will radically change this market.

 

WF has a Food distribution and warehouse system Amazon has no experience with

 

WF has many locations in affluent neighborhoods where MealKits might make their appeal

 

WF has staff that can chop up all the stuff that sitting right in front of them

 

You would then be able to pick up your Kits on the way home , and get a Prime discount , in the Prime Express Line

 

or the kits could be delivered with in a local area by a Amazon/ WF mini-bus in the late afternoon into

 

some sort of cooler system similar to the kind my family had in the ' 50's  for fresh milk

 

before the Advent of true SuperMarkets.

 

if this sort of thing were efficiently run w enough selection

 

Non-WF  areas would probably have very few choices left to them.

 

let's see what happens.

 

I was not able to find a map w pin points of WF stores

 

only this :

 

https://www.wholefoodsmarket.com/stores/list/state

 

just glancing through this

 

that's a lot of the Disposable Income centers for most states.

 

and that's a neutral statement.

 

years ago I got to work well before the sun rose , and got home after the sun set.

 

except for Friday , when it was Extra-Large w Extra-Cheese  and a VHS or DVD

 

dinner was made every night be cause I enjoyed it.

 

I can see many of the people I helped ' bring along ' whose incomes now are much more than mine was at the time

 

again a neutral statement  

 

going on line near the end of their day to order up a kit or two from Amazon/WF's for pick up or 

 

delivery

 

then enjoying chopping and cooking that stuff up.

 

of course , they would be enjoying an massively over-priced  Chardonnay from California

 

w Gobs of Oak  

 

confusing the Mighty Oak w the Vine

 

so I only partially failed in My Work.

 

and some of them have pretty impressive Kitchens

 

however

 

No One

 

has a Rational Combi Oven single decker  or double decker !

 

suprise.gif.c008ceed8adbcbdf7d6c9cb3719f351c.gif

 

 

 

 


Edited by rotuts (log)
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A short P.S.:

 

I talked two of these Souls into getting a 

 

CSB(O)

 

one thought it was the Cat's Meow

 

the other one is not so sure 

 

Ill let you guess :

 

One likes Dry and Crisp   white wine , from any shelf

 

the other is a bit more woody.

 

money-mouth.gif.4320036d5da31947889e3eaa122585a7.gif


Edited by rotuts (log)
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I put a Gaggenau built-in steam oven in a previous house in a kitchen remodel (back in 2011 or so).  Used that thing every day; in fact, we could have used two sometimes!  Now we have a CSO on the counter and one new in box in the garage just in case. I got them for $150ish so bought two at the time. And the one on the counter was replaced free under warranty to the newer version by Cuisinart (great service!).

 

Didn't read the Financial Times article, but I honestly can't see how this is a viable business at current prices.  It works really well for us right now though.  Cheaper than and takes about as long as a restaurant outing and much less food wastage than cooking at home

 

With the mealkits, we mostly buy long-lasting grocery items leaving the perishables to the mealkits.  We now mostly buy frozen foods, nuts, dried fruits, cheeses, fermented, aged and cured foods, etc (great for augmenting the kits).   We do still buy fresh fruit and milk/milk substitutes.

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A Guardian columnist's take: Is this cooking for idiots? My week eating nothing but "recipe box" food

 

Quote

Unlike standard veg boxes, which feel like homework (what do you do with celeriac?), recipe boxes are the clever kid who’ll let you copy their work in class. They tell you what to cook, how to cook it and only give you enough ingredients to get it done. The recipes, which change every week, are broken down into an almost insultingly easy series of steps. The boxes make you feel like a kitchen pro, while removing the need to think or make choices. Are they the perfected form of home cooking? Or a symptom of our spoonfed uselessness? Can one live exclusively on them? To find out, I have ordered a selection of the best boxes available in the UK, and I’m going to spend nearly 10 days comparing them. I’ll barely have to leave the house, and will pass that time exclusively eating. In other words: the dream, squared.

 

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Thank you for the link.

 

It’s a shame that the author seems to have been more intent on showing off his way with words and his aspirations as a comic than giving us a fair review of the meals. 

 

 A dud lime could happen in any household but at least in most there would likely be a spare.  Quality control matters in these kits. 

 

 I, for one, would have been livid to find turkey substituted for the chicken that I was expecting!  

 

The cost of the kits in Britain would certainly discourage me. 

 

 The appeal for me still remains the opportunity to try something I probably wouldn’t try left to my own devices. 

 

Frankly I am not seeing much of a future for this approach to feeding oneself or one’s family except perhaps under unusual circumstances. 

 

 

 

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49 minutes ago, Anna N said:

 

 

It’s a shame that the author seems to have been more intent on showing off his way with words and his aspirations as a comic than giving us a fair review of the meals. 

 

 

 

 

 

British food writer. We see this. 

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