I found him again but this time in a rural publication called Farm Show. A nice article about him is in the Money-Making Ideas to Boost Farm Income.
He is nestled between an article about mounting a hayloft on top of a country house and one about Hungarian sheep having amazing horns. Yup, it is one of those "something" for everyone type publications. Glad he is reaching a new potential audience!
Here's a link www.farmshow.com Vol. 40, no 3 page 9