I want to ask the bigger question. Is this change for an improvement or change for change's sake. Maybe go about this from the other side to test the merit of the project. What is broken that isn't working for you in the current food service system? This keeps feeling like its dancing between personal chef and dinner club.
The problem is (as I interpret your comments) that you can't always get the meal that you want (type and quality) at the price you want (a personal chef is expensive).
Throwing this idea to see if it sticks: When I opened my first business I was told to pick two of these three, but I couldn't achieve all three: Price, Product and Service. We opted for Product and Service figuring that was more appreciated than price to our target market. I think you're asking for all three - My choice of food, at my choice of quality and my choice of price (affordable). That goes against this basic business premise. Again, just throwing it to see if it sticks...because damnit, eGullet deserves an A 
