Jump to content
  • Welcome to the eG Forums, a service of the eGullet Society for Culinary Arts & Letters. The Society is a 501(c)3 not-for-profit organization dedicated to the advancement of the culinary arts. These advertising-free forums are provided free of charge through donations from Society members. Anyone may read the forums, but to post you must create a free account.

Toliver

McDonald's 2013–

Recommended Posts

What's Next for McDonald's?

Next.

This is not an Abbot and Costello routine but it is the name of McDonald's latest attempt to stay relevant in today's world of fast food:

"Big Mac with a side of quinoa? Inside the world's first McDonald's Next"

 

Quote

Gone are the red-and-yellow color palette and harsh lighting.

In their place a sleek black-and-white logo, ambient lighting, glass and metallic interiors and... a salad bar.

The unlikely offering is filled with 19 ingredients including "two choices of salad base greens, two kinds of cheese, three flavors of sauces" and -- of course -- quinoa.

Additionally, McDonald's Next is trying to elevate the overall fast food experience with table service after 6 p.m. and premium coffee blends.

I think they're still going to have an issue regarding value/cost with their customers.

Share this post


Link to post
Share on other sites

very interesting

 

very interesing

 

but ..................... why Hong Kong ?

 

there has to be a BaZillion small places near by with better tasting food

 

cheap or not 

 

it simple

 

less items

 

faster items

 

and melt the cheese.

 

McD  might send me some coupons for that input

 

BTW

 

 

  • Like 1

Share this post


Link to post
Share on other sites
On 1/11/2016 at 6:20 PM, rotuts said:

 

and melt the cheese.

 

 

I always bring their cheeseburger home and nuke for 20 or so seconds to melt the cheese and heat the damned things back up. If there's lettuce and tomato, of course you have to remove them before the nuke treatment. These days McD's serves nothing but leftovers from a low-heat cabinet that I can't believe passes health department standards, but in 10 or so visits, you might get fries right out of the fryer. Those are nirvana, burn your fingers good, and must be consumed on the trip home. McD's fries do not take well to reheating either in the nuker or the oven.

 

They became such a successful business model on cheap food prepared pretty much to order. Now they serve mostly old leftovers. And they wonder why their sales aren't good? If I'm going to pay for leftovers, it has to be ultra-cheap, which is why I almost never go there unless they are offering a steal deal, like the McPick2. Especially with the price of beef these days, that is a real loss leader.

 

Still, neither the husband nor I want to go back during the limited time promotion.

 

I will say that I have never gotten sick from their food, which is pretty much a miracle, in that it's all prepared way ahead of time and held at what I think is less than 140 degrees F, which is required by our local health department for holding cooked foods. They continue to get away with it somehow?

  • Like 1

Share this post


Link to post
Share on other sites

Nuke'ing is the key for BigMacs and Sausage egg McMuff's

 

along w 2 for 1 coupons.

 

the coupons cut down on temptation otherwise.

 

 

smiley-smile.gif

smiley-ptdr.gif

smiley-moque.gif

 

sorry   found some new 'smilies'


Edited by rotuts (log)
  • Like 2

Share this post


Link to post
Share on other sites

Ill have to look into McPick2

 

can I get two burgers ?

Share this post


Link to post
Share on other sites
2 hours ago, Thanks for the Crepes said:

 

I always bring their cheeseburger home and nuke for 20 or so seconds to melt the cheese and heat the damned things back up. If there's lettuce and tomato, of course you have to remove them before the nuke treatment. These days McD's serves nothing but leftovers from a low-heat cabinet that I can't believe passes health department standards, but in 10 or so visits, you might get fries right out of the fryer. Those are nirvana, burn your fingers good, and must be consumed on the trip home. McD's fries do not take well to reheating either in the nuker or the oven.

 

They became such a successful business model on cheap food prepared pretty much to order. Now they serve mostly old leftovers. And they wonder why their sales aren't good? If I'm going to pay for leftovers, it has to be ultra-cheap, which is why I almost never go there unless they are offering a steal deal, like the McPick2. Especially with the price of beef these days, that is a real loss leader.

 

Still, neither the husband nor I want to go back during the limited time promotion.

 

I will say that I have never gotten sick from their food, which is pretty much a miracle, in that it's all prepared way ahead of time and held at what I think is less than 140 degrees F, which is required by our local health department for holding cooked foods. They continue to get away with it somehow?

Years and years ago--I was like 10?  So like 30 years ago when we lived in Colorado we went to the big city, stopped at McD's on the way home,  and mom got some chicken McNuggets.  She got SO SO sick.  No bathrooms where we were for a long while.  I'll never forget how miserable she was.  

 

 

I don't think she's ever let another McNugget cross her lips.

 

Now the fries are another story.  I agree they are GOOD.

 

  • Like 1

Share this post


Link to post
Share on other sites

I decided to take 2 hits for the team :

 

before thew lunch 'Rush'

 

I had the Mc Double, and the Mc Chicken and brought them home

 

McD is about 3 - 4 miles away and easy to get to.

 

I nuked each for 20 seconds, 'in situ' and added just a little more mayo and some ground pepper.

 

the Mc Chicken was 'decent'   the McDouble less so

 

I was hungry, BTW,  a requirement when ever considering McD's   along a a coupon.

 

2 for 2 Ive decided qualifies as a coupon.

 

Id get 2 chickens next time if there was to be a next time

 

but can't say if you can get 2 of the Same Thing.

 

$$  2.14

 

a deal it was

  • Like 1

Share this post


Link to post
Share on other sites

I would just ask for fresh fries or burgers or whatever.  Its usually worth the wait.  When waiting to board a ride at a theme park, when its my turn I'll ask for the seats I want and just wait the few minutes also.

Share this post


Link to post
Share on other sites
17 hours ago, rotuts said:

Ill have to look into McPick2

 

can I get two burgers ?

 

When my husband and I went to take advantage of the McPick2 deal, we each ordered two McDoubles and an order of small fries. So in all we got 4 McDoubles, and 2 small fries for $6 plus tax at our local McD's. So at least at our location, you can order as many of the same item you want in multiples of two. There is no info on the website about limits, so it may vary by location.

  • Like 1

Share this post


Link to post
Share on other sites

yep.  in my area any two work, even if the same.

 

as its a crummy weather day, sleet, etc etc

 

I decided to complete my studies and got 2 McC's   for $ 2.14

 

micro'd 15 seconds.  no amendments

 

oddly, pretty decent.  some spice in there too

Share this post


Link to post
Share on other sites

its Quiz Time !

 

which picture really does not fit in the series :

 

1 )

 

1.thumb.jpg.5421db80190753ee276d71fbfa05

 

2 )

 

2.thumb.jpg.4cbb89973de5a8bfca5a16be4182

 

3 )

 

3.thumb.jpg.4f8dccd4c308bb3daf2caee8d12e

 

4 ) 

 

McC.jpg.7568ab0ed2610e11610a57cf82f18549

 

 

 

Share this post


Link to post
Share on other sites

Haha number 4 of course! But I do love the McChicken.

 

That "Next" concept sounds like yet another dumbass move on the part of corporate... nobody is ever going to want to go to McDonald's for quasi-upscale (or even quasi-low-middlescale) dining. The whole point of McDonald's is cheap, tasty, probably unhealthy, probably drenched in MSG, fast food! Get back to doing that right and they could recapture a swathe of the market. 

 

Losing the red and yellow... jeessh.... 

Share this post


Link to post
Share on other sites
5 hours ago, patrickamory said:

 

That "Next" concept sounds like yet another dumbass move on the part of corporate... nobody is ever going to want to go to McDonald's for quasi-upscale (or even quasi-low-middlescale) dining. The whole point of McDonald's is cheap, tasty, probably unhealthy, probably drenched in MSG, fast food! Get back to doing that right and they could recapture a swathe of the market. 

 

Losing the red and yellow... jeessh.... 

 

It probably won't fly in the USA. But it might work in Hong Kong and other places in Asia, India too maybe. There is a reason why they launched it in HK, not in some US city. Notions of what constitutes "Western Desirability" might differ from what that may or may not be in the USA. As it is, the initial reports seem to indicate the new places are quite popular in HK.

 

ETA: Remember that McD earns money in many more markets than the USA. The East Asian markets, for that matter, have LOTS OF MONEY available for spending. Here's one chart to remind us that McD earns twice as much in the ROW than it does in the USA.


Edited by huiray (log)

Share this post


Link to post
Share on other sites

a turn around is so simple they can't see it for the Trees :

 

Hot food, melted cheese.

Share this post


Link to post
Share on other sites

I also confess that w the 2 for 2 McChick   i add 1/2 sour pickles after i nut the McC's

 

I guess I should hope the 2 for 2 ends soon.

 

its 2.4 miles to my Local.

 

I checked.  one light.  no traffic .

 

xD


Edited by rotuts (log)
  • Like 1

Share this post


Link to post
Share on other sites
On 1/16/2016 at 8:22 AM, rotuts said:

yep.  in my area any two work, even if the same.

I found this out Friday night at a McD's on my way out of town (slowest drive through in America >:(). Duplicates are fine with the McPick2 for $2.

The fried mozzarella sticks are a joke. Don't bother with them. The box packaging they're served in probably cost more than the cheese sticks did (and likely tastes better xD).

The McDouble is like a souped-up cheeseburger and I consider it the best value of the McPick2 items. The McChicken sandwiches on the McPick2 menu are spicy McChicken sandwiches at my McD locations. But I consider those cheap chicken sandwiches a joke as they need some serious doctoring up on them before they're palatable. 

  • Like 2

Share this post


Link to post
Share on other sites

I found this article interesting :

 

http://www.chicagotribune.com/business/ct-mcdonalds-menu-testing-0124-biz-htmlstory.html

 

it might be a pay site, but not if you go there through Google News 

 

"""     typical menu has about 120 to 140 items, including size variations, and about 100 of those are specific to a region. In greater Chicago, that includes McDonald’s newest addition, the customer-designed ChiTown Classic, the winner of the area's Burger Build Off contest.''

 

100 regional items ?

 

o.O

 

  • Like 1

Share this post


Link to post
Share on other sites
On ‎1‎/‎23‎/‎2016 at 10:08 AM, rotuts said:

I found this article interesting :

 

http://www.chicagotribune.com/business/ct-mcdonalds-menu-testing-0124-biz-htmlstory.html

 

it might be a pay site, but not if you go there through Google News 

 

"""     typical menu has about 120 to 140 items, including size variations, and about 100 of those are specific to a region. In greater Chicago, that includes McDonald’s newest addition, the customer-designed ChiTown Classic, the winner of the area's Burger Build Off contest.''

 

100 regional items ?

 

o.O

 

I was certainly wondering about the 100 regional items also. I guess maybe things that I consider normal fare for McDonald's are regional and I just didn't realize it. Of course I also have never seen McDonald's with that many items on the menu total either!

 

Thanks for the tip about getting to that article around the pay wall.

Share this post


Link to post
Share on other sites
On January 23, 2016 at 7:08 AM, rotuts said:

typical menu has about 120 to 140 items, including size variations, and about 100 of those are specific to a region.

 

7 hours ago, MSRadell said:

I also have never seen McDonald's with that many items on the menu total either!

 

I thought the same at first glance, although if beverages, in their various sizes, are considered menu items (and they certainly do appear on the menu board AND account for some regional variations), I can see how they could get to that total with at least 3 sizes of each fountain drink, coffee (+decaf), tea, iced tea (sweet and not), milk, OJ and other juices, milkshakes, bottled water.  Then throw in the dessert-type items like the pies, cookies, sundaes, danish or other breakfast pastries that come in various flavors and that ups the count, too. 

Share this post


Link to post
Share on other sites

this just in the news re McD :

 

https://www.google.com/search?hl=en&gl=us&tbm=nws&authuser=0&q=mcdonalds&oq=mcdonalds&gs_l=news-cc.3..43j0l2j0i10l2j0l5j43i53.40852.42279.0.42492.9.5.0.4.4.0.68.282.5.5.0...0.0...1ac.1.lrrB1Gd5HcI&gws_rd=ssl

 

through google new one can sometimes pass the pay barrier.

 

i this sort of thing interesting, perhaps not healthy, but Interesting

Share this post


Link to post
Share on other sites
4 hours ago, rotuts said:

this just in the news re McD :

 

https://www.google.com/search?hl=en&gl=us&tbm=nws&authuser=0&q=mcdonalds&oq=mcdonalds&gs_l=news-cc.3..43j0l2j0i10l2j0l5j43i53.40852.42279.0.42492.9.5.0.4.4.0.68.282.5.5.0...0.0...1ac.1.lrrB1Gd5HcI&gws_rd=ssl

 

through google new one can sometimes pass the pay barrier.

 

i this sort of thing interesting, perhaps not healthy, but Interesting

I saw the news on how all-day breakfast seems to have turned the McD's sinking ship around.

Jack-in-the-Box has been serving all-day breakfasts for years. McD's does it and it's suddenly newsworthy. Go figure.

I think the bastards at McD's killed my morning breakfast order (combo with two Sausage Egg McMuffins). I didn't see it on the menu the last time I drove thru for breakfast and that irked the crap outta me. >:( xD

Share this post


Link to post
Share on other sites
4 hours ago, Toliver said:

I saw the news on how all-day breakfast seems to have turned the McD's sinking ship around.

Jack-in-the-Box has been serving all-day breakfasts for years. McD's does it and it's suddenly newsworthy. Go figure.

I think the bastards at McD's killed my morning breakfast order (combo with two Sausage Egg McMuffins). I didn't see it on the menu the last time I drove thru for breakfast and that irked the crap outta me. >:( xD

What combinations are available in a particular market may be a regional thing also because we have the combination you talked about available here in Louisville. Of course we don't have Jack-in-the-Box, wish we did, so I can compare the breakfast menus. I actually wish that Hardee's would extend their breakfast menu to being available all day, the have some of the best biscuits around.

  • Like 2

Share this post


Link to post
Share on other sites
7 hours ago, MSRadell said:
7 hours ago, MSRadell said:

What combinations are available in a particular market may be a regional thing also because we have the combination you talked about available here in Louisville. Of course we don't have Jack-in-the-Box, wish we did, so I can compare the breakfast menus. I actually wish that Hardee's would extend their breakfast menu to being available all day, the have some of the best biscuits around.

 

 

The regional variations for McDonald's all day breakfast are explained here on their website.

 

I haven't had a Hardee's biscuit in over ten years, but good to hear they are still excellent. My husband thinks I make the best biscuits, but I better keep him away from Hardee's.  :laugh: Theirs are better. Probably because they are much higher in fat.

  • Like 1

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.

×