In my purely professional role, I have, upon occasin, eaten at hooters and several knock off establishments in Central Florida -- several of whom are in the process of being sued by Hooters for trademark infringment. Service, as was pointed out earlier, goes far beyond the quality of the food. They have done some tweaking to improve the menu but, alas, 'tis still bar food. Not that there's anything wrong with that so long as it is being served in a bar with (mostly) friendly attractive women. Two items of note. 1.) Hooters also owns a small hotel in the Winter Haven/Polk County area called the Hooters hotel. It is NOT themed -- as of yet. 2.) When one orders wings at Hooters, ask for them hot and naked. The spice level is tolerable and they don't use that gummy breading which is why they normal taste so bad.