I have read the book and it has definitly had an affect on my eating habits. Since reading the book around a year ago, I have not eaten at a fast food restaurant of any kind. Except maybe a pizza parlor. I have also tried to explain to my two girls ages 7 and 10 , why places like McDonalds are not a good thing. Why it hasn`t had a major influence on more individuals, I think that most people don`t change their habits drastically unless it hits home on a personel level. It`s one thing reading in the paper about a food recall at a local food store and it`s another thing for your child too get violently sick from it. I think to many people have to be hit in the head with a hammer before taking preventative measures. About a month after reading Fast food Nation, there was a story in the paper about a beef recall being done. This article basically repeated verbatim what Schlosser had said. That there was no need to worry and that a small amount of meat might have gotten infected, I was amazed how quckly the article switched from a bad meat recall to the praising of the high quality and safety standards of the meat plant. How they use the most advanced technology available to keep your food safe from disease That article alone made me realize in an instant that most of what the book said was probably true.