Thank you all for the replies!
@pastrygirl / @Deryn -- I think an exceptional experience involves a few things:
- Responsive, respectful customer service
- Timely shipping
- Lovingly sourced product; likely fair trade and without chemical pesticides
- Site owners that know your preferences (algorithms are great, however it's difficult to replace Amazon and likely less costly to hire and train CSRs)
- Dedication to iterating design, usability
Full disclosure: I'm a UX consultant that loves tea - hence the urge to put my expertise to good use with something that I have a passion for
@Deryn what sort of content would you like in that blog?