masseystudent01

Convenience foods as in foods that are ready to eat foods that can be eaten straight from a packet. Or other examples include frozen TV dinners or canned soup that needs reheating. Hope that definition helps Also, I am referring to foods we buy and not make ourselves

So which convenience foods do you like and why? What other things would you like to have in convenience foods that aren't already in existing ones?

Hi there everyone. I am a Massey University student based out of New Zealand and I am currently conducting research in to the ready to eat (RTE) market. The aim of my research is to develop and produce a new product that will become a part of the RTE market. To do this I am looking for current consumer ideas as to what they want to see in an RTE snack or meal. Any ideas or opinions for a product that you believe would be desirable in this market would be greatly appreciated, the more detailed the better!! Thank you for any help that you can provide!