Hi guys, Thanks for chipping in. In this case i was cooking chili con carne. I think the trick, as a user wrote, is to season and taste. I do that with other herbs as well. I just found that the "power" of the chili gets a bit more incorporated in the dish if one cook the dish with the chili from the start. By the way i politely disagree that chili has taste. I think it is pretty taste less, unlike peber, it however adds strengths.