Hi MSRadell, Thank you for your feedback! To clarify - the savings created by the product are stated in the original post. For the purpose of this exercise any other factors don't need to be considered as at this stage in the design process we can assume other factors (such as cleaning, preparation, operating costs etc.) can be addressed through design solutions. However I take on board your point about the purchase cost and I would like to clarify that by value I mean purchase cost (i.e. how much would you (the user) be willing to spend on this product if it could make the savings stated above). Cheers,