That's a pretty broad brush. I don't have any problem finding minimally processed chicken at my supermarket. And though I'm not sure what the percentages are, it seems to me that after a few years of tumbling and soaking, the major processors are either backing away (at least for their fresh product), or are offering new lines of untampered-with poultry. Besides, I don't think there's anything wrong with brining in principle; I usually brine supermarket breasts. The problems with factory brining are that 1) someone else determines the salt (and whatever else) concentration; 2) you pay chicken prices for salt water. And of course, there's the texture issue that Jensen also pointed out, which usually goes hand in hand with either too much salt or too much time in the brine. ← Hey, buy whatever works for you. I want nothing to do with factory farmed poultry, brined or not.