There are a wide variety of readily available, gelatin-like products approved for food use, which many chefs, at least ones I've known, use to avoid the whole animal product issue. Heck, is Jello even gelatin anymore? These products have been used in commercial ice cream forever, for example. The technology to develop QimiQ and the fact that it's based on, or paired with, cream, seem to be the only things setting this apart. At the same time, I can see using a product like this, a stiffener/thickener, not necessarily QimiQ, to make a lighter cheesecake, or, as you mention, a non-leaky terrine, a fluffier mousse - lots of things you might want to "lighten up" in texture or calorie count while maintaining structure. I have no argument with the concept. Their marketing bothers me - not saying you can lighten high fat dishes for the benefit of calorie conscious diners, but you can cheap out on the expensive ingredients, the subtext, to me, being "and no one will know." Yeah, putting words in someone's mouth. But this kind of marketing strategy is going to appeal to corporate bean counters who will only see, ooh, saving money, not, oops, we're going to be sued. Much less, our food may suck. It argues a lack of respect for the food and the diner. Can you, anyone, see any strategy besides making "lite" versions of popular dishes that could be done with this product without subterfuge? I mean, how would you gracefully bring that whole hoof-y thing to diners attention? Does anyone know if this issue is addressed by the FDA? I know the presence of nuts or nut oils in products has to be there, even if it has none but is made where products with nuts are also made. But this whole vegetarian-vegan-religious dietary thing, is it addressed anywhere?