Brand loyalty and the recession in Kitchen Consumer Posted December 1, 2009 Except for a few things like soy sauce and tea , where there is a noticable difference, I haven't had a lot of brand loyalty to begin with, unless you include being loyal to store brands(some are actually very good.)I think that shopping at Costco-like places, which I never did a lot of, has made people less brand-loyal. They will often stop and start brands according to whim and customers have to deal with it. It used to be that way anyway.But things change. For example, Medaglio d'Oro used to be the only instant coffee I would consider but now Starbucks has one that isn't bad although they insist on putting it in little packets instead of a jar. Now Trader Joe's is re-introducing instant coffee. I haven't tried it, but since it's Trader Joe's , it's probably pretty good.When it comes to things like canned tomatoes or paper products, I could never understand why people didn't buy generics.