^^^ this. Chef is a job function, not a title. If anything, Master Chef (the European one, not the ACF one) could come close to being a title, but I am not sure how to work that into an appellation. Chef describes someone who, inside a kitchen, directs a number of subordinates in the preparation of food for service. The word "chef" derives from the Latin "caput", "head". I blame FoodTV for diluting the term to the point of irecognition. Food Network actually goes so far to call bona-fide, hard-working, chefs "amateur chefs" to differentiate them from "real" chefs, which - in FN lingo - means "actors on TV cooking things". In the same vein, people like Karine Bakhoum, a woman who moved from fashion to food PR, never worked a day in a kitchen, is called "chef" in any and all FNTV press releases. Personally, my cooks call me by my name. Every once in a while, especially when we get stages and externs from cooking schools in, someone calls me "chef", as does our FoH when they refer to me, simply to build the mystique and rapport with the diners. For lack of a name, outsiders may ask for the "chef" when wanting to speak to the person in charge of the Back of the House, but again, that's a job function, not a title. Ever since after my apprenticeship I can't recall having called anyone "chef", either. And, alas, I used to work for some of those people that are now being referred to exclusively as "Chef X". Trust me, outside of FNTV and book tours, only bosses I wouldn't want to work for insist on the "chef" title.