This is why I like CI. The other day I was sitting in a waiting room and happened to pick up an issue of Gourmet Magazine. Out of curiosity, I started counting from the front how many pages were devoted to advertising and how many were devoted to the subject of food and cooking. I got to like page thirty something and only had eight pages that were not advertising or adds trying to look like recipes. Point is, CI is not a "lifestyle" magazine that's always trying to make you feel like some looser if you don't own this or that. I believe that CI is actually trying to impart some knowledge here. Sure at times maybe they'll miss the mark or disappoint but but I've found this to be the case in all relationships, nobody's perfect. So, I get enough good info out of Cooks Illustrated to overlook the parts that don't work so well for me and if I want a mag with more authenticity, I grab my copy of Saveur.