Price for the Whitehall Lane 2-pack started off at $99.99 last year and it sold very slowly, so they dropped the price to $74.99. It was $59.99 for a week in March when they had the Chairman's Selection 20% off sale, but then it went back up to $74.99. Then this Wednesday, Thursday, and Saturday (but not Friday!) to celebrate the three wine festivals, they dropped the price 10% supposedly on all wines being poured at the festivals, although this wasn't widely advertised and the discount seems to have been applied a bit inconsistently. Anyway that's why you probably got it for under $70, but tomorrow it's back to $74.99. No question it's a terrific price. Think of it as paying regular price for the reserve and getting a bottle of the non-reserve thrown in for free. I hope you enjoy it.