BillCreative

Thanks again Cindy, I agree, personally I wouldn't care if the chef had worked on the moon, as long as he put good food in front of me. I'll take your suggestion on board. Bill

Hi Cindy, Many thanks for your input - I should have clarified that the Press Release was for industry, rather than consumer facing. This is the leaflet... http://creativehome.mememachines.net/Nineteen2ppDL.pdf Bill

Thanks all for your comments so far. Without wanting to get into a debate about 'marketing' (and for the record, I'm with Basildog on this one) there is pressure from the backers to be seen to be doing some sort of activity... This is one of those 'favours for a friend' that you kind of wish you'd never got involved in! I guess it opened with a 'soft opening', is that the right term? No schebang anyway. I personally think this is a difficult time to get awareness of any new business activity with the xmas/new year season upon us. Excellent thoughts on event activity Zoticus and this sort of thing is planned for the new year. And you're quite right about not expecting people to travel to Streatham, but there are a lot of locals there that currently travel to Balham, Clapham etc and we just need to let them know that there is now something local that is on par with places there. I'm interested in people's thoughts with regard to restaurant/food language particularly. If anyone can point me towards restaurants that are doing it well, I'd be grateful. I've seen many a restaurant synopsis and menus that are so florid that I've been known to lose the will to live before deciding what I want to eat. I like Nineteen's take on simple food, well cooked etc etc - It's just how to communicate that without cliches.

My God, where you a Christian in Rome in a previous life? ← Quite possibly, but why not go straight into people that actually have an opinion? My industry is stacked with people that pat you on the back for a living. This is refreshing. (mostly )

Fair enough Chefmatt, but any form of marketing will always have "marketing written all over it" because, er, that's what it is. I agree that adjectives are always a risky area, but where does that leave you? "There's a new restaurant. It has food." ? p.s. I'll ask Francis and let you know.

I am wondering if I could get some feedback from some of the more learned people here? I'm in marketing and am good at eating at restaurants... but have never put the two together until my friend recently asked for my help with his new venture. We've done some photography and leaflets that are being door dropped to the local area and given out at the surrounding train stations. We've also created a press release document, but before sending it out to one and all, I really appreciate feedback from anyone that has a minute to spare: http://creativehome.mememachines.net/Ninet...ressRelease.doc Also, is it acceptable to send Press Releases by email, or is a hard copy better? Many thanks in advance for any guidance.