I hate to be a bubble-burster, but Hershey is not listening to the dark chocolate lovers. They are marketing to the average consumer's desire to eat something sweet and, allegedly, healthy. Flavinol, antioxidents, etc. Dark chocolate has more flavinol than milk chocolate. So they (and other mass producers) are playing to the ersatz health benefits of chocolate. Never mind the fact that the high fat level of high-end chocolate counterweighs any purported health benefits. Me? Who needs a reason to be healthy when chocolate is involved? ← Ah, yes, the marketing schemes... and I was trying to be so optimistic...