I get it for $8.99 a pound at the local farmer's market. Its a really small operation that produces organic beef, meaning that I have to wait for it (I sometimes have to wait a month). The butcher/raiser of cattle says that there was an onglet craze a couple of years ago due to some kind of publicity but that nowadays its generally only chefs from the local French restaurant (L'Etoile) that ask for it. They really seem to be my only competition. I have to buy the entire tender from him which generally comes to around 12 dollars. I think its a great deal and I love the cut (especially for the price). Madison, Wi where I'm living now does not (as far as I have ascertained) have a very metropolitan food culture (its difficult to find good cheese that isn't cheddar for instance and the wine lists at most restaurants are often derivitive and uninteresting). The trendyness factor in dining here is quite low, so any rise in demand due to it seems to have been momentary. In any case, the farmer's market here is good and fresh local produce is plentiful.