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T. Wark

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Everything posted by T. Wark

  1. I tend to agree. For me the best and most useful reviews are the ones that not only describe the wine well, but offer some sort of context for the wine (what style is it made in, is it a common style, what happened in the vineyard or cellar that helped make the wine). Conversely, the reviews I find most useless are the ones that simply tell me what the wine tastes like with nothing else. This tells me more about the taster than the wine. I want them to tell me more.
  2. Bingo. Wine lovers that become "connected" or invested in a brand will buy more wine, become ambassaders for the brand, and sell wine. If you are a winery and want to create more such people attached to your brand, blogging is a very good way to do this. Creating an interactive space between you and your customer, carrying on an ongoing discussion between you and your customers is among the single most important things a small, agile, premium producer can do. The blog format allows this in a way that a static website alone cannot.
  3. I'm not sure I'd want to use your cache of blog reviews of the wine as indicative of what is available via blogs when it comes to wine reivews. There are a number of really outstanding reviewers using blogs to ply their opinions. Some are far far better than the vast majority of print based wine reviewers. I think I've said it before, but I'll note it again here: What's significant about blogs is that it gives some really outstanding and insightful voices a box to stand on. The ease by which blogs can be maintained allows voices that previously would have gone unnoticed or unheard an audience. This is very very good news for the wine industry and wine drinkers in search of good info.
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