You're right on how Starbucks rather fight on price than quality. Since they're not actually selling coffee, but rather a lifestlye it would be easy to dismiss a lower priced competitor. But let's not let actual retail price be a factor in the definition of ones coffee quality. Starbucks pays fractions less for their coffee and in this particular case charges more yet the perception is their higher priced coffee is also higher in quality. Vancouver is a good food city for the outgoing eater but probably the worst for a restaurateur. I can't think of another place where virtually everything is against you. From wages, taxes, bylaws, to even customers who makes snoozefest places like Cactus Club and Earls popular. To be a pioneer here is to sell your business for 25% of it's worth.