First off, this is my very first post on eGullet, though I've been lurking for a year or two. Second, I'm about 6 months into baking lots of bread for friends and family-- I still consider myself a total beginner, but here's a few things that have helped me out: - SweetSide's book recommendations are spot on. I also use Rose Levy Beranbaum's Bread Bible. Reinhart and Beranbaum have been my constant companions. - Get a baking stone. It's mellowed out my oven considerably, and is really useful in making more rustic breads. - I tend to be very brand loyal, I started off with King Arthur, love it, don't see myself switching. - To get a little more poof in your breads, even sandwich loaves, try steaming the oven at the very beginning when you put the bread in the oven. You can do this by dumping about 6 icecubes into a sheetpan that's been preheating with the oven, or by spritzing the oven walls with a spray bottle 2 or 3 times at 30 second intervals when you first put the bread in. Jay