Gee, "Direct Trade" California wine. How 'bout it? in Wine Posted April 3, 2014 I've enjoyed an introductory 6 bottles from these guys and have placed an order for an additional mixed case. I'll be in a better position to judge things with a little more experience with the wines. Naked Wine has operations in England and in Oz but that is irrelevant to the outfit linked above - this deal is for California wines from the contractors only. The winemakers involved often have been in the trade for many years so we are not talking about kids just out of wine college here. I strikes me at first blush that this set up is aimed at people who go through at least a bottle or two a week of wine in the 10 to 20 dollar/bottle range, and are attracted to both potential value and perhaps the "social networking" aspect of the thing. I don't know enough about the wine trade from vineyard to table to judge the applicability of this kind of direct-tradey arrangement to wine as opposed to coffee, where the advantages are more obvious. It would be good to hear some informed commentary on that. My interest is in value received, and I'll reserve judgment on that until I gain a little more experience.