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rancho_gordo

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Posts posted by rancho_gordo

  1. I wrote this on FB: 
     

     
    Quote

     

    I wrote Judy Witts Francini this morning, "When I think of her, it's her sharing something delicious and giggling and laughing. I think her non-seriousness was off-putting to certain pedantic types. I think many people loved reading her columns, and the world has been better off with her in it."
    She had a gig with the NY Times, and she made sure she included me in an article on purslane. It must have been my first reference in the Times. This photo is of her in 2004, doing a lesson at the ferry building and making sure people knew about Rancho Gordo. She was the best kind of fan girl to have on your side.
     
    I'm remembering an amazing lunch at my house with Marlena, Paula Wolfert, Carrie Tillie and me. It was so much fun and boy did I ever have some nerve cooking for that trio. They were all gracious and my memory is that it was a lot of fun. I think Marlena took photos but I never saw them.
    She was bright and smart but also casual and maybe a little sloppy, and this brought out the worst in some people, mostly the insecure. But for most of us, she was a hoot and a half.
     
    Again, the world was better with her in it.
     
    Big love to Marlena.

     

     

    382553_10151690576828427_111961043_n.jpg

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  2. Too many beans. What a great problem to have! 

    The Bean Club isn't for everyone. You do get a few exclusives and maybe a little more attention but "a la carte" makes more sense for many people. 

     

    The current club ends up being 1/2 a pound a week. A lot of Bean Club people order more than that. It really is for the fanatic, in the best sense. 

    Our problem is that we're a relatively small company. After this holiday season and then the Bean Club plus a lot of press out of the blue, another model isn't practical for the foreseeable future. We just expanded to 8,500 ,members (from 5,000) and we thought that would be that. It sold out in a matter of days. We have well over 5,000 on the waiting list and a very low "churn" rate. It's not for everybody but it seems to be great for those that love it. 

    Remember, we have dozens and dozens of the same beans available on the website for you to get as you like. 

     

    Just today Evan Kleiman on KCRW's Good Food did this:
    <https://www.kcrw.com/culture/shows/good-food/mcdonalds-in-black-america-and-cool-beans/food-nerd-alert-beans-are-trending>

    I will tell you, after 19 years of pushing and working hard, I will never get used to this recognition. It's surreal and wonderful and I am old enough to understand that not everyone gets to work and and be rewarded. I am one lucky fellow. 

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  3. On 10/29/2018 at 5:14 PM, SLB said:

    My first box had a broken bag but I just poured the beans back into the bag.  I realize that it would be more annoying if it were more than one bag that broke and they got all mixed up, but I admit that it's not something I would ever bother with replacing. 

     

    I'd just pour a cocktail and get to sortin'.   

     

    I do drink, tho.  It helps with shelling too, just FYI.  

     

    ETA:  I do realize the value to a business of feedback.  

     


    That's what I'd do but she paid retail for a premium product and she deserves them to be perfect. 
    And there were some cases of two bags bursting, making them mixed. That would be a drag to separate them. 

    The hard part, as a modern business owner, is I've insisted on keeping customer service in-house. They're well-trained and frankly, delightful and I hate to say it but they sometimes make better beans than I do. We have a toll free number and an email. But people want their customer service via Facebook, Instagram and I even had someone ask for a return via Twitter. It's exhausting and inefficient. I don't come to eG often and when I do, it's really more as a fellow food enthusiast. I get excited about some of what we're doing but I'm careful not to sell or cross a line. Sorry if it came off too strong. 

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  4. On 10/24/2018 at 11:49 PM, JoNorvelleWalker said:

    At work this evening I mentioned to a colleague that a bag of my bean club box arrived broken and spilled.  She said two bags of her bean club box arrived broken but she hadn't bothered to report it.  She assumed RG was trying to cram too much into the container.

     

    I hope @rancho_gordo is reading this so the packaging will be improved in the future.

     


    I have to ask why on earth she didn't contact customer service and get a replacement? 
    We have a full-time customer service staff available by phone or email,  but not eGullet! 
    The problem was a new bagging machine, not cramming the boxes, for the record. 

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  5. Bean Club is nice and it's one way to get beans. 
    You can also just order exactly what you want and get it exactly when you want it. 
    It's fun but it's not essential unless you are a very hard core bean freak, like me.  

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  6. 41 minutes ago, JoNorvelleWalker said:

     

    Oh, I hadn't wanted to put my name on a waitlist because I am frequently broke (even for dried beans) and was afraid I'd be charged at a bad time.  I looked just now and couldn't find a waitlist.  I requested notification for when the product is back in stock...is that the waitlist?

     


    yes. We just need your email to contact you. We don't even save it! 

     

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  7. Sorry. We had spaces for weeks. 
    If you really want to do it, sign up for the waitlist. There are openings every quarter and once we can handle capacity, we add more spaces as well. 
    There is no obligation. The wait list only tells you that there are spaces available on a first come first serve basis. So you can ignore if you like 

  8. I wouldn't worry too much about the puffing. It's nice but you can have an excellent tortilla without it. 
    When mixing the masa harina, I just keep adding water until it has an almost play dough texture. And then I let it rest just so the flour can absorb all the liquid, maybe 10 minutes. I don't know if this is really needed. 
    If the dough is too sticky, just add some more masa harina until it has the right consistency. 

  9. I'm sorry. I'm somewhat confused. I'm old. Be kind.
    By the way I searched for the Rancho Gordo nixtamalized heirloom corn but found only white corn posole. 
    What were you looking for if not the posole? 
     

    By "freshly ground nixtamalized corn", you mean masa, right? 
    It's best the same day but loses a little something every day. I would guess 4-5 days in the fridge before it goes off. 
    I have never froze it well but I have heard others think it's fine. 
    I would make a batch and then make and cook tortillas. I've had them last well over a week once they're formed and cooked. Not as divine as right off the comal but better than using old masa. 


    Sorry if I'm being dense. 

  10. And if you have Mexican friends who look confused (or angry) when you call the grain posole, gently explain that that's how it's done in the US Southwest and that we have our own traditions with corn as well. 

    prepared Hominy=posole=dried nixtamal. 

    Posole is also a finished dish in the US. 
    Pozole is only the finished dish in Mexico. 
    Maiz para Pozole is the raw corn and nixtamal is the prepared hominy. 

    There will be a test! 

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  11. On 4/23/2018 at 10:30 PM, JoNorvelleWalker said:

    By the way I searched for the Rancho Gordo nixtamalized heirloom corn but found only white corn posole.

     

    So the posole is nixtamalized heirloom corn. It's just not ground. And you'd need a special grinder to get it fine enough for tortillas, which I haven't found on a home use level yet. 

    I have to say I like that Bob;s Red Mill masa harina is organic but it's not my favorite. I wince as I say "Maseca...." which I really mostly dislike because they've taken over and pushed out a lot of small guys, not because the product is bad. They claim it's non-GMO corn. Who knows?

  12. 21 hours ago, JoNorvelleWalker said:

     

    I believe Steve has said somewhere Mexicans don't soak their beans.

     

    Mostly they don't. It's hard to speak in absolutes when it comes to Mexican cooks or beans! 

    I'm not so good at pressure cookers so I may not have the best advise. 
    I know the staff here cooks samples every day with a slow cooker, always unsoaked and always perfect. I hate to admit it but they're better than me now. 

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  13. 16 minutes ago, JoNorvelleWalker said:

    When the Ayocote were new they took four hours in the pressure cooker!

     


    I'm not so good at the pressure cooker but I've never had that happen. 
    They do take longer. 
    And my advice is always start with a 15 insane boil from hell. It lets the beans know you are in the boss. Then turn it down to a gentle simmer (or even lower if you have the time). Add hot water from a tea kettle as needed to so they are covered by an inch or so always. 

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  14. This is my favorite part of the New Yorker piece:

     

    Quote

    Watching Sando and Lupe cook, I realized what I’d been doing wrong. I’d been trying so hard to make my family love beans that my dishes had got more and more complicated, like the ones in Oklahoma. I’d added bacon, brown sugar, kielbasa, and Southern ham, whole heads of garlic and bunches of sage; I’d made minestrone, pasta e fagioli, and Brazilian feijoada. Good recipes, but poor psychology. Instead of showcasing the beans, I’d camouflaged them, turned them into a suspect food—an element to be rooted out, like the spinach that parents hide in pizza. 

     

    I remember a well-known foodie customer coming into the store for a party where she was making carnitas and cochinita pibil and wanted some "yummy beans and a recipe" to go with all that. Where do you start. I suggested she have really plain beans I could see she was disappointed with my answer. 

     

    Any of these would be great: 

    Ayocote Morado

    Ayocote Amarillo

    Ayocote Blanco

    Rio Zape

    Moro

    If the ayocote are really old, I would save them for another day or a pressure cooker. It could take forever and there's not much worse than waiting for beans. 

     

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  15. I don't know. Somewhere along the way, they should have said, this won't look good if our CEO wins. 
    They have a reputation of being clubby and not so serious, fair or not, This didn't help. But it was in reality, Cookbook of the Year for so many of us. 
     Not an easy situation. 

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  16. DSC03973-RanchoGordo.jpg.91184508f84a1090edd8bd73d02705ad.jpg

     

    I've been making the raw asparagus salad with mint, over and over, and I decided to add some cooked scarlet runner beans. 
    It's a meal! 

    I love this book and can't stop cooking from it. You feel like you're learning something, not just following a recipe. 
    Easily my best book from last year. And it's sad it was slightly tainted by winning Cookbook of the Year from the IACP when the co-author of the book is also the CEO of IACP.  There was a small outrage and the prize was taken away. 
    It's more telling about the IACP than anything else, but it's a shame it happened to this particular book. But then again, these book awards seem silly and arbitrary. 

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  17. I think Evan Kleiman's Good Good from KCRW is great. 
    The Splendid Table can also be very good, although sometimes super irritating. 

    I haven't found a Heritage show that works for me. There's a sort of forced casualness that makes me nuts. I want information and lots of it and if you can deliver it in an entertaining way, all the better, but it see,ms like the hosts are most intent on showing what a good time they're having or how cool they are. I stopped listening about 2 years ago so to be fair, I should give them another shot. 

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  18. There are some other changes. They don't have a lot of what you need. 
    I'm not a regular WF shopper but I went last week and was surprised how much wasn't there, just an empty slot. 
    And the sale seasonal vegetables went down in price but twice on the same trip I had to mention the sale to the cashier. I feel weird being cheap but I wouldn't have bought the items if they weren't on sale. 

     

    Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products

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