So why was it buried in this time slot? Perhaps because the network programmers thought it had limited appeal? It was fine for what it was, but that's not saying much except that it did well in the young adult demographic. A second season is hardly a mark of quality anyway. This was just another silly little show that I doubt will have much, if any lasting impact. Think there will be a "Restaurant 5?" I don't, even if it does slay the Sunday 10 pm crowd. As someone whose life was once consumed with television research, I'd like to offer my opinion. Sunday evenings are the best time slots on television. Sunday prime-time has more viewers than any other of the week. People are much more likely to be home and (because they work the next day) unlikely to do anything strenuous (anything but television). Additionally, summer is filled with reruns of scripted tv shows (actors and writers take a break, work on other projects, recoup, rehab, etc). Reality TV has rounded out summer schedules by providing huge rating potential (i.e. Joe Millionaire) while costing far less than scripted television. Remember, The Restaurant has cost NBC nothing; Amex, Coors, and Mitsubishi are paying all the production bills in exchange for product placements and 60 seconds of advertisement time a week.