. When they are gone, they are gone.
I talked to one of the owners and he doesn't seem all that concerned about running out of chicken so early. "Ideal from a business point of view." They were in the middle of their rush so didn't seem like a good time to discuss business philosophy. But it drives me crazy that there isn't a sense of urgency to figure out how to sell more than 60 orders of chicken a day.
Funny to read this, because that is my experience with doughnuts in New England. Butler's in Westport, MA (now closed) used to be open until the doughnuts "were gone." This was particularly true of their cream doughnut; you really had to get their when they opened if you hoped to get any. But it was true generally, and sometimes that place was shut down by 11 a.m.