Advice for a young farmer
Posted 30 March 2006 - 07:50 AM
He is experimenting with a raspberry wine ( highly drinkable IMHO) and would like to know if you think that there is a market for this both from the chef user and from the consumer. Do any of you have experience with this?
We had a other ideas from the kitchen table marketing session --
* Fruit puree - frozen seedless but need a source for processing/ distributing
* Fruit vinegars - no LCBO issues but does anyone know a specialty food distributor who might carry them
*Jams/jelly - this market seems saturated. he is looking for something distinctive
Also ways to develop the wine idea.
All opinions and sources of expertise are welcome and gratefully accepted.
Posted 30 March 2006 - 11:44 AM
- Samuel Johnson
Posted 30 March 2006 - 12:01 PM
Based on your description of the berry it seems that it's special characteristics would be best appreciated in a non-processed form. So I would at least explore some options for selling them this way, as with the restaurants above. Farmer's markets and pick your own are other options if there is sufficient population density close enough. (I realize that the processed items help make it a year round thing, etc, but if you build up a good reputation with the fresh berry it may also help selling the other processed items.)
Do you know what the varietal types are for the raspberry and strawberries? (Curious b/c we've had threads on flavorful berry varieties.)
-- Gabriel Garcia Marquez, 1962 "Big Mama's Funeral"
Posted 30 March 2006 - 02:17 PM
"Where there are vines, there is civilization"
Posted 30 March 2006 - 02:38 PM
The product goes by the name of SnoBerries - the family name is Snobelen. I'll see about getting varietal info or have my nephew respond on this thread.
Posted 30 March 2006 - 06:37 PM
Posted 31 March 2006 - 07:06 AM
Are the berries organic? That would open up a lot of doors both in the fresh market and in the ingredient market. Much better margins too! Whole Foods, Pusateri's, Harvest Wagon, Noah's may all be interested.
Posted 01 April 2006 - 01:33 PM
Their blueberries, for example, sold in the freezer case in tubs under the "no-name" label, are very exceptional berries. The entire year's supply is picked in Ontario during the growing season if memory serves me right, and they're flash frozen which doesn't seem to have much adverse affects on their quality upon thawing. They're huge and plump and flavourful ....sure they're frozen but they're a million times better than the california berries we get out of season, and a lot cheaper too.
Worth looking into, I suppose, if he can get them to buy his surplus berries.