Posted 29 May 2002 - 03:52 AM
Pastry chef-Restaurant Consultant
Oyamel : Zaytinya : Cafe Atlantico : Jaleo
Posted 03 June 2002 - 02:55 PM
We have about 22 columns of space each week. That’s less than half of what Sports has every day. (They deserve it, believe me.)
But in those 22 columns can we address the needs of all 800,000 readers every week? No, but we hope each week to have a mix of stories, a combination that will interest as many of those readers as we can … and attract new ones! As I mentioned in an earlier answer, it’s not the Chicken or the Egg, it’s the Buche or the Sugar Cookie. If we run a piece on sugar cookies: nothing but readers. But shouldn’t people aspire to make a buche every now and again? Yes. But how often?
Our “Dinner in XX Minutes” every week is very popular, and that draws many readers to the INSIDE of the section each week, another important goal of mine. A different crowd goes inside to the Wine column, and Tom Sietsema’s Weekly Dish has another loyal following. So it’s my hope that even if only one of the stories on the front captures a reader or, god forbid, none of them do, then at least a reader has destinations inside that he can count on every week.